Professional Event Management Course: Strategic Planning
The MICE Event Design course introduces students to the fundamentals of event management with a focus on event design. Course attendees gain hands-on experience in identifying client needs and preferences, research design options and the design elements that match the event goals and objectives.
This course introduces the Event Management Body of Knowledge, the Project Management Body of Knowledge, the steps in strategic planning, event principles, policies, procedures, event operation, and standards in professional event management. It also presents the key elements in the business of Meetings, Incentives, Conferences and Conventions, Exhibitions, and Events. At the end of this course, attendees will create and present a strategic and sustainable plan for M.I.C.E.
This course deals with the fundamentals of event design beginning with the process of identifying client needs and preferences, research design options and the design elements that match the event goals and objectives. It introduces the attendees to the design phase of the event management process using internal and external team members.
Stakeholder, Staff, and Volunteer Management
This course launches the attendees to the identification, categorization, and management of stakeholders. It also unpacks the requirements in crafting the selection criteria for human resources and the best practices in managing teams.
This module examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for a specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.
Risk Management, Financial Administration, and Site Management
The course builds up the participants’ skills in financial administration and risk management. It prepares participants to forecast risks; conceptualize, implement, monitor, and evaluate the prospective risks in an event; as well as manage effectively the site infrastructure and logistics plan. The course also includes designing security and emergency response plan.
This badge is awarded to those who have completed the 5 courses under the Professional Events Management course (Strategic Planning, Event Design, Stakeholder, Staff, and Volunteer Management, Event Marketing, and Risk Management, Financial Administration, and Site Management)