10 Knowledge Domains
1. Strategic Planning, Professionalism
2. Event Design
3. Stakeholder, Staff, and Volunteer Management
4. Event Marketing
5. Risk Management, Financial Administration, and Site Management
This module examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for a specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.
The (EIC) of Washington DC, USA launched the Certified Meeting Professional (CMP)® program in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting and events profession, and advance uniform standards of practice.
Today, the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and an exam.