Professional Events Management: Event Marketing - Enderun Extension

Professional Events Management: Event Marketing

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Professional Events Management: Event Marketing

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Course Content

This MICE Professional Event Management program intends to bridge the requirements of the industry to enable the practitioners and professionals to be globally competitive and academically prepared for professional events and similar ventures.

5 Courses of MICE PEM

10 Knowledge Domains
1. Strategic Planning, Professionalism
2. Event Design
3. Stakeholder, Staff, and Volunteer Management
4. Event Marketing
5. Risk Management, Financial Administration, and Site Management

Event Marketing

This module examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for a specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.

Benefits of attending the program

  1. Receive a M.I.C.E. Professional Certificate of Attendance after attending each course.
  2. Receive a M.I.C.E. Professional Certificate of Completion after completing the 5 courses.
  3. Use the PhilM.I.C.E. Certified credential after completing the 5 courses.
  4. Prepare for the CMP certification exam and other event management certifications.
  5. Receive a dual certification from SIMP.
  6. Use the acquired industry professional letters after passing the certification exam. Ex. Jane B. Cruz, CMP, CEvMP

CMP Program

The (EIC) of Washington DC, USA launched the Certified Meeting Professional (CMP)® program in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting and events profession, and advance uniform standards of practice.

Today, the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and an exam.

  • CMP Preferred Providers are organizations that have formally registered with the Events Industry Council and are committed to providing education that aligns with one of the 10 domains included in the CMP International Standards (CMP-IS)
  • CMP Preferred Providers have the ability to load the attendance lists directly into the attendee’s CMP online profiles, making applying for the CMP exam and recertification a breeze!


  1. Digital Badge
  2. Certificate of Attendance
  3. Learn from Professionals in the Industry
  4. Learn individual and group activities online
  5. Access to the Learning Management System


PEM - Event Marketing Speakers 1
PEM - Event Marketing Speakers 2
PEM - Event Marketing Speakers 3
SIMP-Logo-05 copy


December 31, 2021
Saturday, Dec 31
Online Course
Program Fee:


Online Course

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Class Details

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