Professional Event Management Certificate: Event Marketing

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Professional Event Management Certificate: Event Marketing

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This MICE Professional Event Management program intends to bridge the requirements of the industry to enable the practitioners and professionals
to be globally competitive and academically prepared for professional events
and similar ventures.

5 courses of MICE PEM (10 knowledge domains)

  1. Strategic Planning, Professionalism
  2. Event Design
  3. Stakeholder, Staff, and Volunteer Management
  4. Event Marketing
  5. Risk Management, Financial Administration and Site Management

Benefits of attending the program:

  1. Receive a M.I.C.E. Professional Certificate of Attendance after attending each course.
  2. Receive a M.I.C.E. Professional Certificate of Completion after completing the 5 courses.
  3. Use the PhilM.I.C.E. Certified credential after completing the 5 courses.
  4. Prepare for the CMP certification exam and other event management certifications.
  5. Receive a dual certification from SIMP.
  6. Use the acquired industry professional letters after passing the certification exam. Ex. Jane B. Cruz, CMP, CEvMP

CMP program

The (EIC) of Washington DC, USA launched the Certified Meeting Professional (CMP)® program in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting and events profession, and advance uniform standards of practice.

  • Today, the CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition, and event industry. The qualifications for certification are based on professional experience, education, and an exam.
  • CMP Preferred Providers are organizations that have formally registered with the Events Industry Council and are committed to providing education that aligns with one of the 10 domains included in the CMP International Standards (CMP-IS)
  • CMP Preferred Providers have the ability to load the attendance lists directly into the attendee’s CMP online profiles, making applying for the CMP exam and recertification a breeze!

Topic: Event Marketing

This module examines how to successfully manage events, determine marketing strategies that are essential to successful selling, and compare promotional methods and their effectiveness for specific target audience. Participants learn to create a comprehensive marketing and sponsorship plan.


  • Attendance to the seminar
  • Lunch, AM and PM snacks
  • Certificate of Attendance
  • Copy of the Events Manual


November 21-24, 2018
Day 1 (November 21) 9:00am-5:00pm
Day 2 (November 22) 9:00am-5:00pm
Day 3 (November 23) 9:00am-5:00pm

Day 4 (November 24) 1:00pm-5:00pm



November 21, 2018
9:00 am - 5:00 pm
The Study, The Podium, Ortigas Center
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The Study, The Podium, Ortigas Center
The Study, 4th Floor, The Podium, ADB Avenue, Ortigas Center
Mandaluyong City, 1550 Philippines
(632) 856 5000 Local 547 | +63995 138 9727

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