Course Content

With social media marketing becoming more and more important, it is vital for SMEs to maintain a good reputation online. Similarly, SMEs should have strategies in place to address possible discontent on social media. The Digital Crisis Preparedness Bootcamp prepares SMEs to efficiently manage their online reputation and address potential crises on Facebook, Twitter, Instagram, and more.

Course Topics

• Understand the anatomy of a social media crisis
• Identify ‘crisis pillars’ to determine if an issue is a crisis or not
• Create escalation plans, engagement plans, and recovery plans