MSME Management Series: E-commerce Bootcamp - Enderun Extension

MSME Management Series: E-commerce Bootcamp

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MSME Management Series: E-commerce Bootcamp

Course Description

The e-Commerce bootcamp equips SMEs with all the skills necessary to design, develop, and implement an effective e-commerce platform for their brand. Learn how to adapt your business to the needs and habits of your target market, cultivate effective sales strategies, and help your business find success in the digital landscape.


At the end of this class, participants should be able to:

  • Learn how to manage and create your online store
  • Gain an understanding on the effective usage of digital marketing
  • Identify how to protect your data and online store through data privacy and cybersecurity

Course Topics

  • Basics of setting up/Upgrading your e-commerce site
  • Sales planning and strategic implementations
  • Using digital marketing tools to generate sales
  • Basics of branding
  • Setting up/upgrading infrastructure
  • Data privacy and cybersecurity
  • Basics of data analytics


Colin Christie
Dean/Director for Digital Transformation
Enderun Colleges

Mr. Christie is a serial entrepreneur, connector and collaborator. He serves as the Executive Director of Global Chamber® Manila, which helps member companies grow globally through a community of CEOs, executives, professionals and students in 500 metros around the world. He has also served on the leadership team of Lifetrack Medical Systems Inc., whose innovative and patented platform for distributed radiology is bringing improved access to high quality radiology in emerging markets. Lifetrack was selected as winner of the Red Herring Asia 100 Awards in September 2016.

Previously, he was the founder and CEO of MxSecure, a pioneer in healthcare BPO services, with operations in the Philippines and headquarters in the USA. MxSecure was acquired in late 2012 by M*Modal, the global leader in clinical documentation solutions. He also served as a founding trustee of the Healthcare Information Management Association of the Philippines (HIMAP) and is a founding trustee of the Analytics Association of the Philippines (AAP), and is co-founder and CEO of Medcode, Inc, a provider of Health Information Management certification training.

Mr. Christie has practiced a life-long passion for embracing transformative technologies, taking leadership roles in multiple industries with companies like Motorola, Philips, and Linfinity Microelectronics. Mr. Christie is a graduate of Chemical Engineering from the University of California, Berkeley.

Today, digital has a place in almost all major business functions – strategy, marketing, sales, customer relations, R&D. Mr.Christie, as Dean/Director of Digital Transformation, leads our journey as we shift and transform Enderun’s academic programs and business processes. He is working with the academic leadership team in innovating what we teach, and how we teach, our students to effectively prepare them for careers and industries of the future.

Jason Cruz
Head of Business Development
ADA Philippines

Jason is the Head of Business Development for ADA Asia’s Philippine office, one of the leading voices on analytics, data, and how it impacts advertising, in the Asia-Pacific region. He specializes in business strategies and how brands can win on digital.

Prior to ADA Asia, he served with the country’s largest creative marketing solutions agency, McCann Worldgroup Philippines. In his time there, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific in just a little under eight years.

He has worked on nearly 150 brand campaigns so far, and is a key player in some of the most culture- changing work from the marketing industry. Jason is a teacher at heart, and is a recognized educator among his peers, clients, and students alike.


Saturday, May 22
8:00 am - 3:00 pm
Online Course
Program Fee:


Online Course

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Class Details

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