Course Content

In light of recent events, digital marketing is now absolutely vital for the continued success of SMEs across all industries. Discover how to leverage social media as a marketing tool for your business. The Social Media Marketing Bootcamp helps SMEs develop the necessary skills to effectively transition their marketing and advertising efforts into social media platforms like Facebook, Twitter, Instagram, and more. Learn how to identify your target market, optimize cost-efficient digital ads, and help your business find success in the digital landscape.

Course Topics:

• Defining the business challenge on social
• Market/audience sizing
• Defining the social marketing solution
• Defining the Unique Value Proposition on social
• Defining and building your social consumer
• Creating a go-to-market social marketing plan
• Content strategies on social
• Content production, engagement, and feedback analysis
• Basic paid media planning and operations