Course Description

The Social Media Marketing Bootcamp takes into account that SMEs may have limited manpower and budget to run a comprehensive digital campaign. In this workshop, the participant will be able to learn how he can use social media in a context that is applicable to his business size and needs.

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Objectives

At the end of this class, participants should be able to:

• Understand the customer journey of your own business
• Analyze customer engagement and nurture marketing strategies
• Gain an understanding on how to create and implement a social media plan

Modules:

• Defining the business challenge on social
• Market/audience sizing
• Defining the social marketing solution
• Defining the Unique Value Proposition on social
• Defining and building your social consumer
• Creating a go-to-market social marketing plan
• Content strategies on social
• Content production, engagement, and feedback analysis
• Basic paid media planning and operations

Instructors:

Jason Cruz
Head of Business Development
ADA Philippines

Jason is the Head of Business Development for ADA Asia’s Philippine office, one of the leading voices on analytics, data, and how it impacts advertising, in the Asia-Pacific region. He specializes in business strategies and how brands can win on digital.

Prior to ADA Asia, he served with the country’s largest creative marketing solutions agency, McCann Worldgroup Philippines. In his time there, he moved up from social media manager to become the Head of Digital Strategy and lead for social marketing for Asia-Pacific in just a little under eight years.

He has worked on nearly 150 brand campaigns so far, and is a key player in some of the most culture- changing work from the marketing industry. Jason is a teacher at heart, and is a recognized educator among his peers, clients, and students alike.